JEFF RINGGENBERG
Summary
Proven Advanced TV Strategist with a track record of driving revenue growth by bridging the gap between linear TV and streaming TV (STV) advertising. Adept at upskilling traditional linear TV sellers to embrace the complexities of programmatic advertising and position organizations as leaders in CTV, OTT, TVE, and VOD. Deep expertise in leveraging 1st-party data to maximize ad performance. Skilled in converting data insights into strategic actions, coaching teams to confidently navigate the ad tech ecosystem, and driving customer success across complex, multi-channel environments.
Experience
Customer Success Lead & Product Manager, RocketBuild — 2021-PRESENT
Spearheaded customer success and relationship management for two HR technology products, achieving a 97% client retention rate by providing personalized onboarding, training, and ongoing support.
Acted as a strategic partner between customers and development teams, translating client feedback into product enhancements.
Guided product development by defining requirements and leading a team of 10 developers, ensuring that product roadmaps aligned with client needs.
Delivered technical troubleshooting and customer support, resolving 94% of inquiries within 24 hours to maintain high customer satisfaction.
Led product demonstrations and stakeholder presentations, influencing adoption and strengthening client relationships with every touchpoint.
Led QA/QC initiatives by establishing processes to ensure high-quality code delivery, proactively identifying and resolving bugs before clients encountered them.
Founder, Ink + Quill — 2023-2025
Launched and scaled a boutique apparel brand focused on mental health advocacy, leveraging an omni-channel sales strategy that boosted sales and increased website traffic by 200% year-over-year.
Built and optimized a Shopify-based e-commerce platform, integrating print-on-demand services and multi-channel sales through Facebook, Instagram, and TikTok.
Created content that fostered community engagement via email and social media outreach, leading to an increase in customer loyalty and repeat purchases.
Advanced TV Strategist, Comcast Advertising — 2016-2020
Upskilled 500+ traditional linear TV sellers on advanced TV ad solutions, enabling them to confidently sell OTT, CTV, VOD, TVE, and STV formats.
Managed a $13M advanced media budget, surpassing revenue goals by 185% YoY by designing and executing cross-channel video strategies.
Trained sales teams on programmatic advertising concepts such as DSP, SSP, PMP, and CTV ad insertions, ensuring they could effectively position solutions to clients.
Led client engagements for over 100+ brands, crafting data-driven cross-channel video strategies that seamlessly merged linear and digital advertising.
Coached 18 local sellers to bridge the knowledge gap between linear and streaming advertising, enabling them to translate data insights into actionable client recommendations.
Established our organization as a trusted partner by driving conversations around addressable TV and ad tech solutions that maximized ROI for clients.
Digital Project Manager, Avant Healthcare — 2015-2016
Managed digital marketing projects for leading life sciences organizations, serving as the key liaison between client business units and internal account executives.
Led product execution and gave regular progress updates to ensure alignment and successful delivery.
Launched pilot programs integrating CRM and SMS tactics to improve physician engagement and brand communication all while abiding by the clients’ marketing guidelines and directing content through Medical-Legal-Regulatory reviews for final approvals.
Director of Business Development, Developertown — 2014-2015
Secured $350K in new contracts and built a $1.2M sales pipeline from scratch in less than 9 months by developing and executing enterprise business development strategies.
Shifted the company’s focus from startups to corporate clients, increasing contract values by 40% through targeted outreach and relationship-building.
Identified and cultivated strategic partnerships, contributing to long-term growth and positioning the company for expansion into new markets and industries.
Co-founder, Managing Partner, Evolyte — 2010-2013
Built and scaled a creative agency that managed business development, account management, and product strategy across 50+ client accounts.
Led a team of 3 full-time employees and managed 10 independent creatives, ensuring seamless execution of client projects and product roadmaps.
Oversaw the design and launch of an eCommerce “daily deal” platform and two mobile apps, including Weather Notifier (Top 40 app) and Design o’ Clock (10K+ installs).
Complex sales specialist (Transient Business), Starwood — 2013-2014
Managed high-profile corporate accounts, securing $1.9M in transient business revenue in 2013 and increasing contracted revenues to $2.1M in 2014.
Marketing Consultant, Livingsocial — 2012-2013
Consulted with local business owners to craft consumer-focused marketing campaigns that attracted new customers and boosted retention by promoting compelling daily deals to an audience of 500,000+ LivingSocial subscribers.
Sales Associate, Grubb & Ellis Company — 2006-2010
Transacted over $25M in real estate deals, representing tenants, landlords, buyers, and sellers across commercial properties, negotiating complex real estate deals in a highly competitive market during the 2007-2008 recession.
EDUCATION
University of Iowa, Iowa City — Marketing And Management
The Second City, Chicago — Improvisation and Creative Writing
SKILLS
Advanced TV and programmatic advertising, ad tech ecosystems, consultative selling, strategic partnership development, clear and effective communication, stakeholder and account management, customer success and account management, upskilling traditional linear TV sellers, media strategy and revenue optimization, data-driven storytelling, product and project leadership, sales enablement, AI-driven automation, CRM systems and sales automation, cross-functional collaboration, and high emotional intelligence.